I went to Barnes & Noble this morning looking for some reading material. I'm not a huge fan of most of the current selections - way too much "lifestyle" stuff and too many watches that are beyond the reach of the average person.
The last issue of "WatchTime" was enjoyable having said this - more on watches that are affordable, a little technical content, etc. The "Omega" extra was excellent also.
I noticed, after digging around a little, a magazine called "watch around" which had at the top, "Authenic swiss watchmaking". At $9, it's a little on the expensive side but a quick glance seemed to indicate it was more than the typical, 250 pages of content with 80% advertising.
In fact, it's only about 85 pages and a quick count seems to indicate about 21 pages of advertising. The focus is on aspects of the Swiss watch industry which may be a little limited to some of you all.
From their webpage:
Yet another watch-industry magazine?
Open it up… watch around is sure to astonish you – by its understatement. This magazine has decided to champion authentic Swiss watchmaking. And quite literally so. With the craft and its jobs threatened by fakes, watch around explores Swiss horology, products made in Switzerland by exceptionally skilled men and women.
Watchmaking has never been in such good shape? True enough, and yet the sector remains vulnerable: the famous Swiss Made label is getting bogged down in convoluted twist and turns that are hard to follow; production capacities are stretched to bursting point; after-sales service is facing serious problems due to the explosion of production; there is a serious lack of qualified personnel… watch around intends to address all these issues in a critical and yet sympathetic way.
Check it out - unfortunately, it's only published 3x a year and this is only issue number 6 but it seems to fit the bill for my needs - a little technical content, a little news, a fair amount of history, etc. Maybe I'll subscribe to this one.