Which Watch Company Spends the Most on Advertising?
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  1. #1
    Member CrispinRobles's Avatar
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    Which Watch Company Spends the Most on Advertising?

    I thought some of you might be interested in seeing who the big spenders of watchdom are:

    Which Watch Brands Spend the Most on Advertising ? | WatchTime - USA's No.1 Watch Magazine

  2. #2
    Member brrrdn's Avatar
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    Re: Which Watch Company Spends the Most on Advertising?

    I'm surprised TH is not higher on the list.

  3. #3
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    Re: Which Watch Company Spends the Most on Advertising?

    Not surprised at #1. Anecdotally, I saw a lot of Breitling and Tudor billboards last year.

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    Re: Which Watch Company Spends the Most on Advertising?

    Almost surprised tudor doesn't have more and Rolex still managed to increase seeing as tudor replaced Rolex as the main watch sponsor of the grand-am race series (or united sports car whatever they want to call it)

  6. #5
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    Re: Which Watch Company Spends the Most on Advertising?

    "That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products."

    So these numbers are basically estimates, based on what? Do you think for one second this source has any access whatsoever to anybody's actual ad budgets? It's pure BS. They have no clue what companies are actually spending.
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  7. #6
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    Re: Which Watch Company Spends the Most on Advertising?

    Surprised Cartier is that high up and Tudor/TAG is not higher up on that list. Would be nice to see advertising expense as a percentage of total sales/revenue though. Just looking at the absolute costs doesn't tell us a lot that we don't already know.

  8. #7
    Member mpalmer's Avatar
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    Re: Which Watch Company Spends the Most on Advertising?

    I was surprised to see Breguet at #11 with 9.58million spent - I don't recall seeing Breguet ads, I must be looking in the wrong places (they mustn't be targeting Alaskan bush villages)

    I was also surprised to see Shinola at #25 spending 4.66 million.

    I was also surprised to see Jaeger LeCoultre's cool confidence all the way down at #52 with 2.14 million spent.

    I was also surprised that Panerai does not advertise more than it does: #44 with 2.59 million spent.
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    Re: Which Watch Company Spends the Most on Advertising?

    Quote Originally Posted by mpalmer View Post
    I was surprised to see Breguet at #11 with 9.58million spent - I don't recall seeing Breguet ads, I must be looking in the wrong places (they mustn't be targeting Alaskan bush villages)

    I was also surprised to see Shinola at #25 spending 4.66 million.

    I was also surprised to see Jaeger LeCoultre's cool confidence all the way down at #52 with 2.14 million spent.

    I was also surprised that Panerai does not advertise more than it does: #44 with 2.59 million spent.
    Ditto about Shinola.

  10. #9
    Member Nikoloz's Avatar
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    Re: Which Watch Company Spends the Most on Advertising?

    Very surprising to see movado brand so high up there..
    Do they really sell that many watches to justify 20m spendings on marketing?!
    (The only movado i am aware is the one without indices, and not exactly popular i would say) i guess is it some kind of watch group like Swatch or Richemont, if so why they are even in the list, this is supposed to be spendings for brands only, right?

  11. #10
    Member Synequano's Avatar
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    Re: Which Watch Company Spends the Most on Advertising?

    Well,for Panerai,even without their huge advertisement here and there,some people are already complaining about how hard it is to find their ETA based models that are more affordable,can you imagine how things will be if they advertise like Rolex?? I guess their boutiques will be empty LOL

    And number 44 seems to fit the brand nicely since most of their watches are 44mm

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