Watch subscriptions. Would you buy?
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  1. #1
    Member zuiko's Avatar
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    Watch subscriptions. Would you buy?

    Just floating an idea that seems like it's time may have come or at least be an option soon.

    With the limited editions flowing readily from many watch manufacturers into the waiting hands of fans would anyone pay a subscription fee to be guaranteed an option to at least one of any future limited edition watch? Not a trifling sum, but rather a significant sum of money to acquire this option?

    Would this business model work?

    As a potential buyer what measures would you use to assess the worth of the subscription if it existed?

    Give an example of a dream subscription scenario. Which manufacturer? Which watch lines would you follow?

  2. #2
    Member zuiko's Avatar
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    Re: Watch subscriptions. Would you buy?

    I'm hoping someone answers with an “it already exists” with details if so.

  3. #3
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    Re: Watch subscriptions. Would you buy?

    There is one out of New York. Eleven James is the name of it. Looks to be more upscale.


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  5. #4
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    Re: Watch subscriptions. Would you buy?

    Even with the increased possibility of getting my hands on an L.E. watch I’d sooner have total control over how I spent my money. Besides, I’d probably qualify for a L.E. Hublot.
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  6. #5
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    Re: Watch subscriptions. Would you buy?

    Quote Originally Posted by CTesta View Post
    There is one out of New York. Eleven James is the name of it. Looks to be more upscale.


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    I don't think he's talking about renting watches, which is what Eleven James does. He's talking about subscribing to be on a preferred list to buy the watches. Or maybe the OP should clarify.
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  7. #6
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    Re: Watch subscriptions. Would you buy?

    Personally? No....not in regard to mainstream watch manufacturers. Now, if I could pay a small fee that guaranteed me access to any micro-brand release, and I could exercise that option at my convenience (within reason)...then it might be something I’d consider.

    The problem for me, assuming I understand the premise, is that I don’t typically love LEs. If I do come across one I like but it’s sold out or on a wait list, it’s usually from a micro or a ridiculously spendy offering....and the majors tend to be hit-or-miss and years apart, so I wouldn’t put my money on any one brand for the long haul. In other words, I’d never pay a premium for access to Omega’s LE releases on the off-chance that they’ll eventually pop one that I like. The odds just aren’t in my favor.

    The flip side of all this is that for most of the brands I’m interested in, I’ve spent time developing a relationship with my local ADs. I’ve already made the investment, and I hope if the time ever comes that there’s a “high-demand” model I gotta have, that “relationship” will pay some dividends.

    But like I said, give me access to any micro-brand’s stuff at any time....I’d pay ya’ a “subscription” fee. I’d buy a Magrette Watermann or a Halios today...if I could get a brand new one, at original cost, directly from the maker.

    Hope that makes some sense, and that I understood the premise correctly. If not, I apologize for the long-winded dribble.

  8. #7
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    Re: Watch subscriptions. Would you buy?

    Gotcha


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  9. #8
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    Re: Watch subscriptions. Would you buy?

    Are you basically asking us if we would consider taking the kickstarter route for higher end LE watches? Akin to pre-orders such as online offers by Ball on exclusive models? Bypass the ADs? Yes, the model is out there, works well for some, unattractive to others (such as myself).

  10. #9
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    Re: Watch subscriptions. Would you buy?

    Maybe. . . for stuff like this (stolen pics of BP's newest 40mm LE) . . .
    Attached Images Attached Images



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