FYI, found this article by Edward Faber (website):
New York—A penchant for rose gold and the receding popularity of oversized faces are just a few of the market tendencies cited in the March “Watch Trends” report from the Aaron Faber Gallery.
Released just a few weeks before the behemoth Baselworld watch and jewelry show kicks off in Switzerland, the report states that, in terms of long-term value, platinum is still the metal of choice among watch collectors. White gold, however, is beginning to cede its second-place position to rose gold, the use of which is growing in popularity in watches.
“Manufacturers have been promoting rose gold for nearly a decade, and it has finally captured the interest of the international market,” the report states.
In addition, the report cites a “return to scale,” as market demand for oversized sport watches, 44mm diameter or larger, slows. It’s a trend retailers who carry watches might want to make note of when stocking their cases. According to the report, the shift to smaller also presents an excellent opportunity for collectors of complications in the 36mm to 38mm range, such as Patek Philippe’s Refs. 3970, 5970 or 3940 to name a few.
The Aaron Faber report also notes that a number of iconic American-brand watches crafted between 1925 and 1960 are coming back on the market after being bought up in the 1980s and 1990s. American brands are defined as those whose design, materials and marketing were driven by the U.S. market or U.S. entrepreneurs, with Bulova, Longines, Hamilton, Gruen, Elgin and Benrus being among the most notable.
A few favorites cited by Aaron Faber include the Hamilton Electrics, with their asymmetric design and then-new technology that reflected the affluence and optimism of post-war America, and early engraved Elgins, Illinois and Hamiltons.
Located on Fifth Avenue and West 53rd Street in Manhattan, Aaron Faber Gallery New York has an extensive collection of 20th and 21st century fine jewelry as well as collectible watches. The gallery does appraisals, fine jewelry repair and restoration, estate buying and selling and consigns private collections for sale.
Edward Faber founded the gallery in 1974 and has been collection and presenting vintage watches since 1980. He is co-author of “American Wristwatches: Five Decades of Style and Design.”