I am in the market for a new watch and my wife knows it. I sold off my Prodiver to raise funds to get the U1 or maybe a Ball. She knows how much I sold the Prodiver for. Then she asks the question, "why do you have to spend so much, a $50.00 watch will work just the same". I knew the question would be coming so I counter with " why do you need those expensive diamond earrings, Cubic Zirconia's look just the same". Well she said that's not the same thing, there fake diamonds. I say they look the same to me. She said it makes me feel better to have the real thing. BINGO.............She said what I was hoping she would say. I counter with the same argument, it makes me feel better wearing a nice crafted watch. I change watch straps like she changes shoes. I got my point across and now it's a moot point. By the way my new watch will still cost less then the bling on her hand and ears cost by a long shot.