We all know fashion is going for bigger watches, but there seems to be more to this. Seiko (GS line) makes much thinner watches in their quartz range than automatic. Rolex made their black bay thicker when they went to an in house movement. Swatch made the AT (omega line) thicker when they went from the 2500 to 8500 movement.
So it seems to me at least that thinner watches are what watch makers will make before movement needs. So is it that longer power reserves are more desirably than thinner watches or is it they need to justify the cost of an inhouse movement by bringing on a better feature even if it made the watch look worse.
But that's the issue...if the movement is HURTING the looks and we buy watches for the looks...what's going on?