Every watch manufacturer needs to let potential customers know that they are out there and what they offer. This obviously comes at a cost (marketing) - which needs to be priced into the watches. In other words: Brands with high media presence are more expensive than "under the radar" brands. Hublot may be on one end of the spectrum and maybe Damasko (or any other WIS brand no body else outside this forum heard about) on the other. This results in two questions:
- How much does brand recognition play a role when you chose a watch?
- Do you generally think "under the radar" watches are better value for money?
Background is: I really like a Bell and Ross watch right now but I perceive the watch as overpriced - probably partly due to their high marketing efforts.