Just curious what on what an expert WIS looks for in a watch company to discern if they're a high-quality watchmaker, or just a company that makes just expensive watches.
At first I thought the big divider was automatic vs quartz, but now I get the impression that some automatic mfr's are still considered inferior by many WIS's. Is it about the in-house movements, or heavily modified ETA's? Is it about the cost? Is it about how long the company has been around? Is it about the technical innovations the company has introduced?
I'm always a little perplexed when I hear someone say watchmaker x is "just another mall brand"