At what point can I call a watch "Made in USA"?

Thread: At what point can I call a watch "Made in USA"?

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  1. #1
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    At what point can I call a watch "Made in USA"?

    Here is the scenario which represent a couple of projects I have in the works. I am at the point where I have to supply caseback graphics and not sure what the guidelines are concerning origin of parts.

    case, caseback, crown - china
    movement - swiss
    dial - USA
    lume - USA
    hands - USA
    crystals - USA
    strap and buckle - USA
    100% of assembly from basic components - USA

    If I had to break it down to cost of components, hours of labor, point of final assembly, etc. this watch is >60% American by every measure so I believe I can "legally" call it an American product. If you bought this watch and it had the words "PYROLUME - USA" on the back of it would you consider that a deceptive or false statement? Just trying to do the right thing here and would really appreciate some opinions on the matter.

  2. #2
    beshannon
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    Re: At what point can I call a watch "Made in USA"?


  3. #3
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    Re: At what point can I call a watch "Made in USA"?

    After reading the link provided, it doesn't sound that way to me.

    "This means a manufacturer or marketer needs competent and reliable evidence to back up the claim that its product is "all or virtually all" made in the U.S."

    To modify their lamp example with your parts: "The case and movement are not far enough removed in the manufacturing process from the finished product to be of little consequence and it is a significant part of the final product."

    but I'm not a lawyer

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  5. #4
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    Re: At what point can I call a watch "Made in USA"?

    OK makes sense. Unfortunately "Assembled in the USA from imported and domestic parts" would look really ugly on a caseback. I'm going to leave any "made in" designations off of this watch.

  6. #5
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    Re: At what point can I call a watch "Made in USA"?

    I am not sure if this will help you at all, but....

    Back in the day when I worked for a US Customs broker, I learned quite a bit about the "country of origin" stuff. I would suggest contacting US Customs and ask for an "import specialist" and talk with them. Explain to them the C/O of each item and value of each piece. Also tell them the amount of labor in US$$$ to manufacture a watch. They may be able to advise you as to whether the watch can legally be labeled as "Made in USA." They may talk about tariff shift and all that good stuff.

    It is worth a call.

    Good luck.

  7. #6
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    Re: At what point can I call a watch "Made in USA"?

    While I can appreciate wanting to put "Made in USA" on some where you obviously put a lot of time and effort into, I doubt there's any way you could legally put that on such a watch. Unlike the "Swiss Made" definition, "Made in USA" actually means something.

    You could certainly state what you do in the USA: Design, manufacture certain parts, assemble the final product etc. That's good information to state. Even companies like Apple might state "Designed by Apple in California, assembled in China."

  8. #7
    Member RJRJRJ's Avatar
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    Re: At what point can I call a watch "Made in USA"?

    Whether you can legally do it or not, I would think in your current situation, it would be pretty misleading. Although just putting "Pyrolume USA" doesnt seem too bad since I would just think that it meant that Pyrolume was an American company. In my opinion, there should be no circumstance that you could or should put "made in USA" if the movement is not American made .

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