I almost always knew the price first, and liked the watch after. Not necessarily because I only liked a watch because it's pricey (admittedly I did that when I really wanted pricey watches), but because I almost always knew the price range first before I knew whether or not I liked a watch.
e.g. I was first introduced to Seiko when my Grandfather gifted me some Seiko watches. I learned/knew the price range as mostly <$1,000 and affordable for me. So when I went watch browsing for Seiko watches, I knew the price range (mostly <$1,000) before I found the Seiko watches that I liked and bought.
e.g. I learned all about the different brands and their price ranges at WUS. For a period, higher price = more like. Then as my watch obsession went along, higher price = more like, till the price hit my maximum affordability, beyond which, I didn't care for the watches (there's just no point). But that didn't mean that I liked all watches that are high priced, I still needed to like the look of them.
Now that my plan is to buy no more watches and enjoy what I have, the prices of watches (or watches in general) other than what I have do not concern me anymore (in the sense that I have no desire to buy anymore).
I guess I'm not a watch enthusiast. I liked some watches, disliked some watches, was crazy about watches for a time (largely influenced by WUS), and not as crazy about them now. I still like mine, I wear them, but have no desire to buy more, because I feel like I have what I like and I have the best for me already. e.g. I have watches with different styles that I enjoy, different movements that I enjoy, the best solar/kinetic/mechanical movements that my money could buy.
In a way, I like free stuff, and my watches (other than cost of any future servicing) are free.