It seems that some top shelf firms seem to get by through the years with little regard to modern style. They are still in business, so it's just me. I would rather have 15 Fortis Cosmonauts(very modern) instead of 1 Rolex Daytona that looks so 1982 ish. Give me 4 Oris TT1 regulators (gorgeous watch) instead of 1 submariner. This is Swiss to Swiss. I prefer Japanize, so I don't have to skip a mortgage payment to get my watch serviced. I bought a pre-owned submariner and it lost 45 secs./day. The service cost went against my principles, so I sold it and bought a new Miyota 9100 watch with less than the service cost. It's +4 secs./day for 3 years now.