Who Spent $492 Million In The US Alone in 2013?
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  1. #1
    Member RBrylawski's Avatar
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    Who Spent $492 Million In The US Alone in 2013?

    And the Answer? Watch Companies

    Of course Rolex leads the pack, but the rest and how much each spent is interesting. Click this link to see:

    Which Watch Brands Spent the Most on Advertising in 2013? | WATCHTIME.COM
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    Member DaveTOG's Avatar
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    Re: Who Spent $492 Million In The US Alone in 2013?

    That's a lot. However just a fraction of what us idiots spend a year on them.
    Time is relative.


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    Member RBrylawski's Avatar
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    Re: Who Spent $492 Million In The US Alone in 2013?

    Quote Originally Posted by DaveTOG View Post
    That's a lot. However just a fraction of what us idiots spend a year on them.
    True. But one can wonder if price increases could be kept at bay if there was a tad less spent on advertising.........
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    Re: Who Spent $492 Million In The US Alone in 2013?

    Quote Originally Posted by RBrylawski View Post
    True. But one can wonder if price increases could be kept at bay if there was a tad less spent on advertising.........
    Theoretically, the company is maximizing their revenue by advertising (assuming they know perfectly how to advertise, which really isn't ever quite true). So if the advertising leads to more sales, and if it's a lot more sales, it's possible that more, advertising could keep prices down.

    There's really a balancing act in prices set and advertising dollars spent in order to maximize profit/revenue; And it's not always "more advertising dollars = higher prices".
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    Re: Who Spent $492 Million In The US Alone in 2013?

    I don't think prices are ever going to be kept down by some of the higher end companies. JLC, Omega, Rolex, Breitling, ect. The "annual increase" is a standard practice for most high end companies. If they stopped spending the money on advertising, then they would blame increases on materials cost, R&D, and other things. I work for a company that does very little advertising, yet we have an across the board price increase of between 4-8% on every item. We are easily the most expensive product on the market, hands down. But just like the high end watch companies try to portray, people continue to buy us year after year because we are the best.
    Time is relative.


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    Re: Who Spent $492 Million In The US Alone in 2013?

    When the exclusivity of your product is a selling point, raising the price actually makes it more attractive to buyers rather than less. I'm pretty confident those prices are going up for reasons other than production or advertising costs.
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    Re: Who Spent $492 Million In The US Alone in 2013?

    If Tudor needs to charge me a little more for a watch so that they can sponsor something like the United Sports Car Championship, I'm all for it. I know it's silly, but there's a cool factor that attaches to the watch because of that relationship, and I don't mind paying money for that.
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    Re: Who Spent $492 Million In The US Alone in 2013?

    So Nomo wins the "in the know cool" award. And Rolex losing all the street cred cool. And all this means...nothing at all beyond popular brands spend money. Also explains why I didn't know panari before being here. Makes me wonder why others think it's so popular unless there's a huge national difference (this was US ads).

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    Re: Who Spent $492 Million In The US Alone in 2013?

    Quote Originally Posted by TheWalrus View Post
    If Tudor needs to charge me a little more for a watch so that they can sponsor something like the United Sports Car Championship, I'm all for it. I know it's silly, but there's a cool factor that attaches to the watch because of that relationship, and I don't mind paying money for that.
    Can you explain why that is? Mind you I have no idea what so ever what the united sports car cahmpiionship is, but why would sponsoring an event be cool?

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    Re: Who Spent $492 Million In The US Alone in 2013?

    So, Rolex spent about $60M in the U.S. on advertising, which sounds like a lot at first. But it's only a smidge over 1% of their annual revenue. I would have thought it would be much greater than that.

    Rick "glad to see the watch industry investing in the U.S." Denney
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