Are you more likely to buy a watch while travelling or on holiday? As for me, I've got other things on my mind. I'm more likely to be looking at watches when I'm sitting at home bored.
I just got off a flight where I happened to browse through the latest edition of Virgin Australia's in flight magazine and was astonished at the amount of watch related advertising. Here's a sample that I snapped with my phone:
Lots of companies competing for advertising space and it made me wonder why it (seemingly) works so well for them compared to other forms of media.