If you're like me, you don't like scratches on your watch, your watch band, or your watch buckle. Over many years, I've worked hard to have the mental ability to protect my watches from the likes of door frames, desks, walls, etc. I recently bought two nice diamond wedding band rings for Christmas. In my research, I found Tungsten Carbide, but none came with the quality of carat weight of diamonds I wanted, or I would have bought one in an instant. Tungsten Carbide is virtually impossible to scratch, and it shines nicely. Tungsten can't be easily resized, so it's actually a somewhat questionable material for a ring, but for a watch, it would seem to be a perfect material to make a case out of. So why don't more higher end brands make watches out of a material that would ensure the watch looked as scratch free and perfect 50 years from the date it was first strapped to an owners wrist? Is it a money thing? Tungsten doesn't appear to be very expensive. I can't imagine manufacturers make much money refinishing cases during a servicing. In fact, it would save them money during a service as the case would not require refinishing. Anyone have any thoughts on this?