Just thought about it while talking with friends about watches
People usually (even someone that know more then one or two things in watches) that "The world best watch are Swis made".
When you show them a watch like Sinn or UTS or whatever they usually saying the first thing (after asking for the price), "Is it a Swis made?" and when you answerd them no, they refer the watch as a "second best" just because it isn't Swis made
What do you think about it?