Just curious. The "Techniques d'Avant Garde" branding may have had some currency back in the early '80s. Any Formula One fan from that era would remember the green & white Williams, emblazoned with Arabic writing encouraging the spectator to "Fly Saudia" as well as the TAG logo and Heuer sheild.
The Saudis have been out of Heuer for years, why keep using their branding? I doubt anyone gets the association now, so why not just revert to Heuer? Maybe retaining the Saudi brand was a condition of the sale? Anyone know?