There is one thing with buying watches I hate, and have been thinking about:
When buying a watch, we can only buy what is serially produced by the manufacturer. No colour changes on dial, no option of markers or numerals, no option of what strap material or bracelet type I prefer ( Breitling except)
Many of my watches cost like a cheap car, but it is "buy it or leave it".
When buying a multi thousand object, usually I have plenty of options to choose from.
Cars - engine type, colour outside, colour inside,
Furniture: Fabric - style and colour. Different leathers in different colours.
But we are happy to walk into an AD, and let the manufacturer decide what is the best for us?
In the case of ETA powered watches ( and maybe the rest of them too) we should even have an option with the movements, which ETA grade, or if we want to spend money on afine tuned movement.
In days past, you walked into a watchmakers shop, selected the movement you wanted, then the case, and added the chatelaines, chain, etc. to make the PW you wanted.
you want a basic movement in a 18K Red Gold case? Sure!
or the finest RR grade movement in a plain metal case? Why not?
What do you people think?
I do not think this would add much $ to the cost. Most watches are hand assembled after all. Yes, it would add waiting time.