Everyone seems to be soooooo obsessed with heritage these days when it comes to watches. Its like the first line of attack whenever discussing the "newer" brands. and by newer brands, I mean those started in the last 50 years. Hublot still gets crapped on for being the new kid on the block, even though they've been around for 40 year.s
Any other industry, and a 40 year old brand would be considered old enough, but with watches thats STILL not good enough for a large proportion of watch buyers.
Watches are like the only category where this happens. Pretty much every other category, the products are judged by their own merits. The brand heritage itself really doesn't matter all that much, what matters is the quality of the actual product.
Cars? Ford isn't more prestigious because they were around for 100 years. Noone is going out of their way to buy a Ford Focus because it came from a 100 year old brand.
Clothes? Levi jeans aren't more prestigious because they've been around for 150 years.
so whats with the obsession with the brand's age?