some of you might have seen my thread about Cartier Ballon Bleu with diamonds as I will likely buy it soon (in fact I have already decided and my parents finally approved my choice). Whilst this is of course a rather expensive watch, I have begun to observe my environment a few months ago since I got into the fascinating world of watches. Here are some things I can state. For your information: I am 26 years old, a female student from France currently studying at a well-respected University in Germany (sorry in case my posts arenīt orthographically perfect).
- Most of my fellow students in fact do wear watches, in their free time as well as during lectures. I would estimate that 70-80% wear a watch.
- Most of these watches are indeed "affordable" brands and fashion brands and people donīt know about their watch. They are mostly interested in how it looks and whether it fits their clothing style.
- The trend has gone to more "complications" (or what looks like it) and bling-bling and, of course, larger watches. Especially amongst female students. I have seen a lot of swatches, Michael Kors (is it spelled like that?!), you name it. But still - the DO wear watches!
- Whilst my closer friends might not be representative (I confess that most of them come from an at least wealthy and well-educated background; not because this is important to me but because it just happened), here are some watches and friends that are all in their early to end 20s and are very interested in watches:
- One female friend of mine who wears an old mechanic watch. It isnīt an expensive brand (at least I donīt recognise it), but yesterday I shortly mentioned that I am thinking about buying a JLC. I added: "You probably havenīt heard of it, but thatīs okay, it is not very popular in general." To my surprise, she became enthusiastic, saying her dad is an engineer and did tell her once that this is a watch manufacturer that has invented some of the most complicated and refined movements. I was intrigued!! We continued to speak about watches one hour. :)
- One good friend who has attended the most expensive school in Switzerland (some people might know about it) has an Audemars Piguet. He is only 25, but has already started his own business very successfully and works very hard. So I am happy for him!
- One fellow student in his late 20s who is doing his PhD currently has a simple Rolex Oyster Perpetual. He didnīt show off, I just noticed it during some group work where he sat besides me.
Whilst I know that these people are the exception, I just wanted to let you guys know that there IS in fact hope for the older WIS people who fear that watches arenīt appreciated any longer by the younger crowd.
Of course there are a lot of people who donīt care at all and have this "Why do I need a watch if I have my cell phone" attitude that can be quite annoying. But you do have these people amongst the older folks as well. In fact, my parents are quite ignorant about watches. They do appreciate a nice wine and visit the theatre, but they donīt normally wear watches. They own some Maurice Lacroix but i have never seen them wearing them a lot.
And one really horrible story to conclude this as lighthearted as it began: My father inherited an IWC back when he was 23. He and my mother, back then a fresh and happy young couple, went camping. My father took the IWC with him; he didnīt understand how valuable it might have been at all. Whilst they were out for swimming, he left the watch in their tent(!!!). On the first day, it was stolen. His parents were very angry.
All the best,