I live in the UK, and have wondered for a while what the biggest selling watch brand is. My suspicions were that it was either Sekonda, Armani, or Rotary. I did a little research, and for the last 29 years it has been Sekonda. Strangely enough I do not own a Sekonda, and have never wished to either, but not for any specific reason. I then decided to research what the biggest selling brand in the US is, and it differs. It turns out that Citizen are the biggest by volume selling watch in the US. In my humble opinion, a better watch than Sekonda. That said, you pay a lot less for your watches than we do, so that may be a major factor.
So, for those of you living in another country, what is the biggest selling brand by volume ?