Omega has been aggressively hiking up the price for years now. Here in Europe the last one was only last May.
They feel that in terms of heritage, prestige and quality they should be able to ask for a larger premium on their watches. And while they may be right, it is kind of bitter that for example a Speedmaster Professional is now sold at the AD for around 4700 euro (the regular sapphire version). It isn't that long ago that the list price was HALF of that and the model has remained identical. This makes it feel like you are paying thousands for brand perception rather than added value to the product. It certainly outpaces inflation to say the least.
Omega was always a great value brand because you got the heritage, innovation in horology, iconic models and luxury level finish and quality for a price far below some of the competitors that can not match Omega on these criteria. But it seems they are making a calculated move towards higher end luxury. Not just with the price hike, but also with their new releases. I won't be surprised if there is an actual plan to triple their prices in the span of two decades. After all, lesser brands (from a horological and brand recognition point of view) are fetching those premiums as well.