I wish my AD would look from 30cm distance when you return your watch the next day. They get a loupe out and only a small damage and you can't return it. Next time, I buy a watch from them I am getting my loupe out too to ensure it's not scratched. I mean they let people try on the watches... How can they to be sure I caused degradation within 24 hours?ong thread on OF which I started. For most mid-tier luxury brands (Omega, Rolex, etc), inspection distance is 30cm (about a foot away), no magnification, 5500K lighting. If a flaw can't be seen from that distance, its acceptable for a new watch.
Nothing is perfect if you use a high enough magnification.