That ...........lingerrrriiiiiiiiiiiiiingggggggg....... shot from the pre-credits....... (above). Do you think Omega paid some extra money this time round, because the camera lingers just a little more than necessary on this occasion? Just saying.
Article on product placement for your interest, if you are interested. I don't believe there are any spoilers here, but if you get off on not knowing what beer or whisky Bond will be drinking, then don't read it.
Product placement in pictures: Skyfall : Brands & Films