Even on forums and other social media people are being selected as influencers to advertise watches. They are just like you and me except they have financial gain to talk positively about a watch. I see it all over Instagram. This type of thing isn't going anywhere. With so many brands (and more every day) trying to get the attention of a divided customer base this is the way of the future.
In that scenario I prefer the professional reviewers. The little guys on forums have zero incentive to reveal that they were given a free watch but they want you to know how good it is for you to spend your money on it.
Anyway. Good talking watch journalism philosophy with you. Back to blue Alpinists and such!
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