Recently decided to stop buying Seikos online as I've found that it's too hit and miss with supposed QC issues. However in the build up to Black Friday I noticed an online only deal that I found quite tempting and decided to go for it. I've just received the watch and the chapter ring and bezel are both misaligned. The chapter ring is out at 12 o clock which is quite annoying, but at the price it is something that I was willing to accept. Same goes for the bezel line up which isn't quite as annoying and something that I could let go. However the deal breaker is the bezel action, it feels like the quality of something sub £100. I'd say it feels like a toy watch. I've had the same experience recently with another Seiko I recieved a couple of weeks ago. The bezels are absolutley terrible and they give you a feeling that you don't want to turn them. The watches are from two different dealers and both have said I can have a refund even though they are adamant that the watches are within standard. They have both said that Seiko only regard a bezel as defective if it cannot be turned freely and that misalignements are regarded as normal.
After a bit of consideration I decided to contact a Seiko boutique to try and get a bit of clarity on certain issues. What I found out was quite interesting. They said that misalignments shouldn't really happen and they should line up more or less perfect to the eye. They also said the bezel action should have a very similar feel across the estate within the same model and if there are any differences they should be extremely subtle. They went onto say that watches that are sold with the issues mentioned are 'seconds' and they regard them as defective, although they accept that this may not be recognised with regards to warranty.
It does make you wonder what is actually going on in production. Is it a quality control issue or is this Seiko just churning out defective watches as part of their business model.