That is many reasons why Seiko is one of my favoritebrands. I love their technical expertice and fine movements. Another is that Seiko has somthing to offer to all costumers. If you want a beater you can buy a cheap Monster but still got quality, If you want a nice everyday watch, but dont want to pay thousands of dollars but still want a little "nicer" watch you can buy a Sumo. For them who wants an exlusive (not massproduced watch like many are, both swiss and japanese watches) have the Grand Seiko line to choose from. Maby the Grand Seiko is to expensive, then you have the Ananta-line whish is both exlusive and very wellfinished pieces for cheaper prices than GS. Even cheaper is the Marinmaster 300m but will still be an exlusive piece and is a watch with very good finish and movement. Seiko is a f**ing good brand in almost every aspect.