Ace Jewelers has collaborated with Dutch artisan strap maker DStrap for an exclusive collection of watch straps. The straps are made by hand in limited numbers and are made to fit watches by SevenFriday. The first series is available starting March 26, 2014. The name of the collection is ProjectSeven.
SevenFriday was founded in 2012 in Zürich. SevenFriday produces remarkable watches inspired by industrial elements such as steel, engines, machines and instruments. In a short time span, SevenFriday has managed to attract a large following – mainly due to their active presence on social media networks. Ace Jewelers was the first Dutch jeweler to add SevenFriday to their collection.
The unusual design of the SevenFriday watches has one drawback: it is not easy to find matching straps. Ace Jewelers decided to collaborate with the Dutch artisan strap maker DStrap for an exclusive collection of watch fitting to the watches of this young and upcoming brand.
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