It has the word horse in it but it isn't Crazy Horse straps, there are no markings on the back. It's something like Kicking, Wild or Bucking Horse. I bought one of their deployant straps which I love and I'm in need of another. I have pictures of the strap below on my Seawolf, it would almost be considered a suede strap by the look and feel and it has a pebbled leather backing. Your help would be greatly appreciated.