Rolex, the ultimate troll.
They have really have the ultimate position. They are the only brand that is recognized by the masses as being a “high-end” watch, and yet they are affordable enough that middle class people who want one can get one provided they break their back to do so...
So they drive those individuals nuts by literally dangling them in front of their faces at AD’s.
It is brilliant on Rolex.
The only way to counter it is to choose not to play.
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