ADs in Singapore are doing this now.
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  1. #1
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    ADs in Singapore are doing this now.

    To be frank, this pisses me off slightly.

    This is the second AD in Singapore where these on-demand SS sports models are on display, but with a "Display Only" label.

    I spoke to the sales rep about it and he told me the following:

    1) These are NOT sold to anybody
    2) Rolex made them commit to displaying these models (perhaps so the cases won't remain empty?)
    3) The waiting lists remain -- he refused to sell me any of these models
    4) They only get 1 unit SS model every 3 months.

    Ah well. At least I got to finally see some of these in the flesh.

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  2. #2
    Member HiggsBoson's Avatar
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    Re: ADs in Singapore are doing this now.

    Simple, I'd buy something else rather than play this pathetic game with Rolex and their AD's.
    Yes, yes, I know it wouldn't bother either of them one jot.
    I imagine some poor guy pleading, begging, grovelling 'please, please, let me buy this/that watch'.
    Nah, not for me. Stuff em!
    TavisB, Stanul, adg31 and 24 others like this.
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  3. #3
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    Re: ADs in Singapore are doing this now.

    It’s their prerogative.
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  5. #4
    Member Panerol Forte's Avatar
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    Re: ADs in Singapore are doing this now.

    Quote Originally Posted by HiggsBoson View Post
    Simple, I'd buy something else rather than play this pathetic game with Rolex and their AD's.
    Yes, yes, I know it wouldn't bother either of them one jot.
    I imagine some poor guy pleading, begging, grovelling 'please, please, let me buy this/that watch'.
    Nah, not for me. Stuff em!
    You are absolutely right,pleading and begging defeat the purpose of owning a luxury item.

  6. #5
    Member Dogbert_is_fat's Avatar
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    Re: ADs in Singapore are doing this now.

    Quote Originally Posted by ColinMST View Post
    ...AD in Singapore where these on-demand SS sports models are on display, but with a "Display Only" label.

    I spoke to the sales rep about it and he told me the following:
    1) These are NOT sold to anybody
    2) Rolex made them commit to displaying these models (perhaps so the cases won't remain empty?)
    Ah well. At least I got to finally see some of these in the flesh.
    There are so many ADs in a small island of Singapore. Surely, someone has something to sell.

    By the way, some of us have been saying that Rolex should provide dummy watches, i.e. case, bracelet + weight but no movement, for prospective clients to view, touch and try on a watch before they buy.

    I see this as a first step to achieving that.

  7. #6
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    Re: ADs in Singapore are doing this now.

    Quote Originally Posted by Dogbert_is_fat View Post
    There are so many ADs in a small island of Singapore. Surely, someone has something to sell.

    By the way, some of us have been saying that Rolex should provide dummy watches, i.e. case, bracelet + weight but no movement, for prospective clients to view, touch and try on a watch before they buy.

    I see this as a first step to achieving that.
    Agree -- these watches had movements in them though. So close yet so far :)
    Dogbert_is_fat likes this.

  8. #7
    Member sportura's Avatar
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    Re: ADs in Singapore are doing this now.

    Excellent.
    ColinMST likes this.
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  9. #8
    Member HiggsBoson's Avatar
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    Re: ADs in Singapore are doing this now.

    Quote Originally Posted by Dogbert_is_fat View Post
    There are so many ADs in a small island of Singapore. Surely, someone has something to sell.

    By the way, some of us have been saying that Rolex should provide dummy watches, i.e. case, bracelet + weight but no movement, for prospective clients to view, touch and try on a watch before they buy.

    I see this as a first step to achieving that.
    I think this would be a sensible move.
    At least the AD's store window would look inviting. Customers being able to try the watch on (even if you can't purchase one) is a good idea.
    Then, if the AD's hasn't got one available to purchase, those inclined to pay a little extra, can purchase from the grey market.
    I can hear some of you now, 'Hold on a moment, that's not fair on the AD is it??'
    Maybe not, but that's down to Rolex & the AD's to resolve, isn't it?
    Rolex and the AD's don't seem that concerned with the apparent unfairness of customers not being able to purchase a nice new Rolex watch, do they??!!
    I could stop buying watches, but I'm no quitter.

    Rolex Submariner Ceramic ND 114060.
    Grand Seiko SBGN001G GMT.
    Omega Aqua Terra 8500.
    Omega Planet Ocean 8800.
    Omega Speedmaster 1863.

    Casio MRG-8100B-1AJF.
    Casio MRG-7600-1AJF.
    Casio MRG-7700-1AJF.
    Casio GMW-B5000-1ER.
    Casio GW-5000-1AJF.

  10. #9
    Member Dogbert_is_fat's Avatar
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    Re: ADs in Singapore are doing this now.

    Quote Originally Posted by HiggsBoson View Post
    <snip snip>
    I think this would be a sensible move.
    ...At least the AD's store window would look inviting. Customers being able to try the watch on (even if you can't purchase one) is a good idea.
    ...
    This is the only sensible way forward that can maintain customer engagement. I see this 'try and not buy' not being any different to shoppers who try a product in the brick & mortar stores only to buy off eBay or Amazon at substantially less. Not that you'll buy a Rolex at 30% off but at least you have tried the watch you are interested in. A customer could order and put on waitlist or ring a grey dealer and have it the next day. Simples

  11. #10
    ZCT
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    Re: ADs in Singapore are doing this now.

    I think this is an awesome idea. Back in the day you could generally find something very close if not the actual watch you were thinking of buying and at least try it one. So the day I bought my GMT, I had already tried on a BLNR, a two tone, I had taken wrist selfies, and I had decided the precise model I wanted. Once I was ready to pull the trigger, other than look the specific watch over, I was good to go, at the first AD I visited that had one in stock.

    Given current shortages, it would surely be nice to see one in the flesh before you decide to buy gray or go on a waiting list, or whatever?

    Like I said before, I don't really buy the conspiracy theory that Rolex are deliberately holding back production to artificially short the market. I do believe that demand is high and production numbers are about the same as they have been for years (based on COSC certifications). But big markets like China are just snapping them up so quickly.

    Lowering production would involve laying people off, people who are very very tough to replace. And holding stock back is also kind of weird, especially as they are phasing units out and re-releasing them with the new movement etc.

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