https://www.hodinkee.com/articles/us-steel-watch-shortage-good-for-gold
"The chronic shortage of steel sport watches from Rolex and Patek Philippe in the U.S. helped send retail sales of precious-metal watches soaring in the first half of 2019. Data from the NPD Group, which monitors retail watch sales in the U.S. market, shows that sales of gold watches rose 19% in value over the same period in 2018. Sales of two-tone watches (primarily steel and precious gold) jumped 18%. Platinum watch sales increased 33%."
So remind me again why Rolex would want to shift production from (likely) higher margin gold watches into SS models? Can we finally put to rest the calls for Rolex to change their production mix? Yeah, I get it, it's annoying not to be able to buy a Sub...but anyone who thinks the current situation is harming Rolex's business is smoking dope.
"The chronic shortage of steel sport watches from Rolex and Patek Philippe in the U.S. helped send retail sales of precious-metal watches soaring in the first half of 2019. Data from the NPD Group, which monitors retail watch sales in the U.S. market, shows that sales of gold watches rose 19% in value over the same period in 2018. Sales of two-tone watches (primarily steel and precious gold) jumped 18%. Platinum watch sales increased 33%."
So remind me again why Rolex would want to shift production from (likely) higher margin gold watches into SS models? Can we finally put to rest the calls for Rolex to change their production mix? Yeah, I get it, it's annoying not to be able to buy a Sub...but anyone who thinks the current situation is harming Rolex's business is smoking dope.