1. Understands he's wearing a status symbol and is comfortable with it [me and almost everyone else].
2. Acts like it's not a status symbol because he's 'better than that' [weird internet apologist behavior].
3. Show off ......... [urban myth, they don't exist, the internet apologist's antagonist].
Whenever a #1 talks about Rolex marketing strategy or admits that the attention can sometimes be enjoyable, he gets labeled a #3 so that the #2's can get up on their soap boxes and preach morality. It's a strange forum phenomenon. Hang in there. Rolex people are quite normal. The non-internet ones, at least.