Interesting read, this thread could simply be described as the dregs of watchuseek.
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Last edited by JodyH; October 1st, 2017 at 16:50.
Ulysse Nardin, DOXA, Tudor, Cuervo Y Sobrinos, Eterna, Rolex, Breitling, Sinn, Omega, Ball, Zenith, Tissot, Sea-Gull, Dievas, Laco, Seiko, Orient Star, Casio, Suunto
I've read most the books. He mentions "Rolex" what, once? Twice? And its like, one sentence? I think one of the future non-Fleming authors maybe mentions it once more. I wonder what Fleming would think today if he could see the savage and frenetic arguments this tiny detail would produce among watch enthusiasts.
The fact that Rolex made it into the first films was also, likely, entirely by chance. Since the 6538 given to Connery was likely a piece from the film crew to replace Connery's Gruen, to fit in more with the lifestyle James Bond was exposed to. They probably realized this was a good choice and kept with the submariner throughout the Roger Moore era (and some Seiko stuff).
It just seems funny to me that two seemingly small and inconsequential decisions made almost a century ago could produce such a massive effect today. Every single "Omega vs. Rolex" thread, without fail, has at least ONE James Bond Rolex reference within the first 10 posts, and at least one heated Bond argument within the first 5 or so pages.
People take Bond's association with Rolex way too seriously.
People take Bond's association with Omega way too seriously.
People, in general, take James Bond WAY too seriously. They're just stories, fiction, based on a fictional guy.
I agree with the above comments. However:
Fleming did exist, he was ex naval intelligence and wore a Rolex. That is pure undeniable fact, and the reason why Bond was created as a RN Commander and wore a Rolex.
So the fiction was driven by fact.
- I currently own 6 Rolex watches, from a new Submariner Ceramic to a 1963 Oysterdate Precision.
- I have continuously owned Rolex watches for over 37 years, starting with a GMT M in 1980.
- I have owned 12 Omegas, from a 1939 30T2 to a Seamaster 200.
- I own 2 Seiko Divers, owning one since 1979.
I post from actual experience.
BTW, according to Hodinkee, Omega has said that the decision to have the Bond character wear Omega watches in more recent movies was made by a costume designer. (Nothing is said one way or the other about payment for product placement, though if I had to guess...)
^^ This. What GetLittUp says.
I was never a fan of Ian Fleming's book, still not a fan, I only had one book Casino Royale. I prefer John Le Carre's books which are much, much better than Fleming's, no contest there.
However, after reading posts about James Bond's watch in forums like this, I got curious and started reading more James Bond novel. So far I have read four books... and I Rolex is mentioned once, in one book, Live and Let Die. And as GetLittUp wrote above, it's only in one sentence: "He looked at the Rolex watch on his wrist. It was three minutes past eleven o'clock". That's it.