Getting past semantics, it is wholeheartedly impossible for anyone not to know what the public perception is of Rolex as a brand and what that perception says about its owner. Rolex is the #1 luxury brand in the world, it's the #1 symbol of status in the world, so tell me why you want to run and hide from this perception? Isn't that at least a small part of why you paid 3x as much for your Explorer than you did if instead you purchased an Aqua Terra or Seamaster?
"Opinions on Omega" starts with an understanding of what makes Omega different than Rolex. Well, the brand tax is the biggest differentiator. "We" (not all of us, but the collective Rolex buying public) pay a lot more for a watch of similar function to an Omega for one reason- brand image. I get the fact that it's unseemly to talk this way, we're all supposed to be great people with wholesome values blah blah. But we're talking about Rolex. LOL. It's the #1 status symbol in the world. You can't tell me with a straight face that brand perception didn't play into your purchase process.