Don’t get me wrong - as a watch nerd, I would love to see this happen. But as a marketing and business professional, I have a hard time seeing how this would be beneficial in the long term.
I am curious as to what this final watch will be, regardless of name. Surely they didn’t invest the R&D towards the BB58 for just that one product. My guess is that it’ll share the same movement and case as the BB58, with a different dial, hands, bezel.
For Rolex though, I wonder if it’ll have any impact to resale value for current Sub owners? Unlikely, but time will tell how this plays out in two months and in the months/years to come.