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Why is Tissot priced so much lower than Rolex?

1K views 18 replies 14 participants last post by  wtma 
#1 ·
Any ideas?
 
#7 ·
Companies are not in business to make a product, they
are in business to make money.

They charge what the market will bear and maximize profits
by setting the price which will balance supply and demand.

Things cost what they cost because people will pay it. Sure,
there's a positive relationship between quality and price, but
that relationship can be quite weak.

Case in point - Jomashop has Tissot three handed, stainless steel
mens watches with date, bracelet, and sapphire crystal. They
are certified Chronometers with papers. They are $349.00
and the roughly equivalent Rolex would be 20 times as much.

Are the Tissots the same? No, but they could be better or more
suitable for some.

I've had six Rolexes and loved the brand. Current prices have pushed
them into the jewelry category and I no longer feel there is value for
the money - for me. They are good value for people - depends on
the situation.
 
#16 ·
Okay, I'll play along. I can see that the OP has joined WUS for 5 years now and has low post. Hopefully, you have spent some time to read the various threads and get an idea of what you are asking.

All corporations exists to make money and they create products at various price points to cater to various segments of the market. In watches, we have;

Rolex and Tudor - although Tudor is not exactly "Cheap"
Seiko has the Grand Seiko as top tier, regular Seiko and cheap as chips Seiko 5, oh, then there is also Orient, Alba
Swatch Group has Breguet, Jacquet Droz, Blancpain, Glashutte, Omega, Longines, Rado, Union Glashutte, Tissot, Balmain, Certina, Mido, ….

People on the forums believe that possibly Omega, Glasshutte and Blancpain are line ball in both price and quality to a Rolex. A Longines is probably competitors with Tudor.

Tissot is like; way, way, down the food chain. It is competing with the likes of watches in the USD$1,000 price range. So in order for them to do that, newer movements are made of plastic and they also offer quartz watches. Here lies your answer as to why Tissot is priced so much lower.

Besides, have you handled the two watches side by sides? Oh, I forget... there aren't any in the Rolex stores for you to try on.
 
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