I posted this in another thread, but would love to get opinions of those that know more than I. Because, I love some of the new offerings, especially the Marine GMT, but am very apprehensive given the long delays, no AD support, and the business model.
This whole pre-order process seems a bit of a Ponzi scheme to me. Let's say they sell 1,000 watches at 2,000 a pop. So they gross $2,000,000. That's not $2m in profit; that just in revenue. With all the watchmakers, execs, and product, let's say that $2m allows them to operate for a couple months (no, I have no idea what their monthly/annual expenses are). If the lead time is 6 months, that $2m isn't even paying for the amount of time to build and ship the watches. So, they need to come up with another pre-order to fund the next couple of months.
Since they have cut out the ADs, they don't really have a consistent source of income. So, they have to keep coming up with new pre-orders in order to fund past pre-orders. At some point, it will come crashing down. Now, factor in delays, etc, and I don't see how they can sustain this.