"It is true that your Timex tells you the time as accurately as someone’s Rolex or Breitling, but a watch isn’t about telling the time, it is about your relationship with time. A watch is about style, a story and the history of both your watch and your own life. High-grade watches are about craftsmanship and style, not just about telling time. If life was as simple as you make it seem, none of us would own anything of quality because, after all, a shirt is a shirt as long as you’re not naked; a bus can get you someplace as fast as a car; and a cardboard box can keep the rain off your head as well as a home."
The Watch Snob