I first stumbled upon the Fortis brand in the Sovietski Collection catalog (back when it was still around) long before I could afford such a watch. I sort of ignored watches for about the next 20 years, and now getting back into watches it seems to me that Fortis is a largely forgotten brand. I read that they dealt with a bankruptcy a few years ago, but I was wondering if anyone could give a little more background? I tried to find information on the Fortis website, but there was just not much.
It might be a while before i buy my first nice watch, but I really love the look of the Fortis watches more than any other watch, and I am interested in learning more about the history of the brand as well. It seems like Fortis had some firsts in the watch world, but in spite of that they never developed the commercial success of many swiss brands at either end of the price spectrum. Was this just a marketing flop, or was there truly something important happening that nearly drove Fortis to extinction?
Hopefully Fortis watches don’t suddenly rise in price as I am saving my money for one.