Reduction in Zenith AD’s
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  • 1 Post By Watchme7
  • 2 Post By Hartmut Richter
  • 1 Post By Chingoo

Thread: Reduction in Zenith AD’s

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  1. #1
    Join Date
    Mar 2019

    Reduction in Zenith AD’s

    It seems that Zenith are following other brands such as Rolex in reducing the number of AD’s they are available at. Went to a local Fraser Hart where I was informed that they no longer stock Zenith but do have some references available at a discount should I be interested- I passed
    Morale of the story is don’t make a dedicated trip to an AD without a prior phone call or email first
    TSeay18 likes this.

  2. #2
    Zenith Forum Co-moderator
    Join Date
    Feb 2006

    Re: Reduction in Zenith AD’s

    I had heard that they wanted to increase the importance of their boutiques. Maybe that has something to do with it. Ultimately, it will lead to a stabilisation of prices for new watches (lower or even no discounts) which will be good for Zenith but bad for the customer.

    Hartmut Richter
    TSeay18 and SWIMTEXAN like this.

  3. #3
    Member moyrules's Avatar
    Join Date
    Apr 2015

    Re: Reduction in Zenith AD’s

    It will be like that for the most of the brands... some have done yet... other will do it in the short term.

    Reduce AD
    Increase limited editions
    70s revivals and designs
    Reduce discounts

    Enviado desde mi iPhone utilizando Tapatalk

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  5. #4
    Member WTSP's Avatar
    Join Date
    May 2012

    Re: Reduction in Zenith AD’s

    Zenith had almost completely disappeared from Ashford. Jomashop seems to have acquired a lot of their stock though. It’s probably reassuring that there are fewer Zenith watches in the grey market channel. There have been some awesome deals over te years though. Perhaps that’s over.

  6. #5
    Member Chingoo's Avatar
    Join Date
    Feb 2019
    The Netherlands
    I think its due to the fact that the brands (atleast previous years) was underperforming. Dont think it has anything to do with a rolex like strategy
    SWIMTEXAN likes this.

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