Zenith Price Increase
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  1. #1
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    Zenith Price Increase

    Just a heads up, I've confirmed with two ADs that Zenith are raising the prices on their watches in March 2020. The El Primero is going up $1k, but the Defy only $200. I've been considering a Zenith, so wanted to pass along the info. Seems like ADs are pretty flexible on pricing regardless.

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  2. #2
    Moderator at Large stuffler,mike's Avatar
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    Re: Price Increase 2020

    Two threads merged. One should do the trick.
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  3. #3
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    Re: Zenith Price Increase

    A bit of a bummer for me. A few zenith options are high on my list of contenders for a purchase Iím planning in March. Looks like Iíll be a bit late


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  5. #4
    Member MissileExpert's Avatar
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    Re: Zenith Price Increase

    $1000 for the El Primero? That's well over 10%. I get a pretty nice bonus in March and was strongly considering an El Primero Chronomaster, but I might have to look twice if that kind of increase filters down to the gray and pre-owned market.
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  6. #5
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    Re: Zenith Price Increase

    Good luck with that Zenith. They don't even sell near MSRP now. Wonder what % of that increase is able to be passed on to end consumers.
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  7. #6
    Member fskywalker's Avatar
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    Zenith Price Increase

    Another reason to pull the trigger on a Zenith sooner than later!


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    Last edited by fskywalker; February 28th, 2020 at 11:26.
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  8. #7
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    Re: Zenith Price Increase

    Quote Originally Posted by drew_ja View Post
    Just a heads up, I've confirmed with two ADs that Zenith are raising the prices on their watches in March 2020. The El Primero is going up $1k, but the Defy only $200. I've been considering a Zenith, so wanted to pass along the info. Seems like ADs are pretty flexible on pricing regardless.

    How flexible have ADís been in your experience?


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  9. #8
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    Zenith Price Increase

    Quote Originally Posted by bt_90 View Post
    How flexible have ADís been in your experience?


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    For the El Primero, 15-25% off retail from an AD which brings it in line with the grey market (Joma) with the added benefit of having the factory warranty
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  10. #9
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    Re: Zenith Price Increase

    Not great timing, with the world about to end (according to the MSM anyway).
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  11. #10
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    Re: Zenith Price Increase

    Yup, they are following the Rolex business model. Jack up price, limit supply.
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