Press Release BASELWORLD 2007

Cuervo y Sobrinos: 125 years of history lulled by Latin time


Founded in 1882 on the shores of Havana, Cuervo y Sobrinos, the brand with the Latin heart, writes its 125 years of history into the pages of the Swiss watch industry. To celebrate this event during BASELWORLD 2007, Cuervo y Sobrinos has created a limited series of 38 Esplendidos single push-piece timepieces in 18-carat pink and white gold. A single push-piece, coaxial chronograph version houses the CYS 2450 movement, the brand’s own calibre. A special year for the firm, which once again participates in the famous showcase of great Swiss watch brands, BASELWORLD 2007 (Hall 1, Booth D26).

1882 - 2007 – 125 years of Swiss watchmaking

In 1882, Armando F. Rio y Cuervo opens his jewellery and watch shop, La Casa, on the capital's prestigious Avenida Quinta. Manufacturing its watches at its production centre in La Chaux-de-Fonds, Cuervo y Sobrinos ("Cuervo and Nephews") imbues the savoir-faire of Swiss watchmaking with Latin spirit. Hemingway, Caruso, Gable, Churchill, Einstein... so many famous people of the time purchased Cuervo y Sobrinos watch creations at La Casa. The brand, now making its home in Switzerland, remains faithful to its roots by drawing its inspiration from the original designs, sketches and drawings made by the Cuervo family artisans. Benefiting from the craftsmanship of master Swiss watchmakers and the contemporary spirit of its designers, Cuervo y Sobrinos today reinterprets the elegant models of yesteryear with a personal touch.


Esplendidos single push-piece chronograph – 125th-anniversary limited series


Flagship of the Cuervo y Sobrinos collection, the Esplendidos single push-piece chronograph has been inspired by the essence of the cultural revolution that characterised the Art Deco years. To celebrate and pay tribute to its heritage, the Swiss watch brand Cuervo y Sobrinos launches a limited series of 38 timepieces in 18-carat pink and white gold. The beauty of this creation resides not only in its simple, avant-garde lines but also in its own CYS 2450 movement.

The CYS 2450 movement, based on a modified and perfected previous version, enables all of the functions of a crowned, coaxial, single push-piece chronograph, measuring short times with stop, start and zeroing. The movement is decorated with pearling and snailing on the main plates and bridges and includes 21 rubies and an Incabloc system.
The screwed-on back features an oval opening in sapphire glass that reveals the sophisticated details of the hand-wind mechanism. There is a power reserve of 42 hours. Guaranteed water resistance to 3 atmospheres.

Highly contemporary, this finely crafted timepiece is also distinguished by the rectangular, slightly curved shape of its case (37 X 47 mm). For this 125th-anniversary edition, the smallest details of the dial have been reworked. The result is an architectural, rectilinear design, with hour and second counters at the centre. The counter at nine o'clock measures the seconds, while the 30-minute counter is at three o'clock. True to its roots, the dial features stylized numbers. This single push-pin chronograph has been given anti-reflective sapphire glass for perfect time reading.
And for that final Havana touch, this Cuervo y Sobrinos timepiece is offered in a humidor that also functions as its box.

The limited-series, 125th-anniversary Esplendidos single push-pin chronograph is available in 18-carat gold: pink gold with rosewood dial (28 pieces) and gray gold with silvered dial (10 pieces), with a crocodile-skin bracelet. Availability: May 2007. Recommended price: starting at CHF 20,000.00.