Wyler Press Release

A new era will be ushered in by the prestigious Wyler Genève watch company at the 2007 Baselworld show as it presents an entirely new identity, complete with new chronograph and tourbillon models and a striking new stand for the exhibition.

One thing that will not be changing, however, is the company’s continuation of founder watchmaker Paul Wyler’s quest
to build the most robust watches possible. Among Wyler’s numerous innovations and inventions designed to better withstand the rigours of everyday life, the most notable was undoubtedly the Incaflex balance wheel with built-in shockabsorbing arms that offer greater protection of the watch movement.

Wyler’s obsession with shock resistance and the robustness of his timepieces earned his company a reputation as a manufacturer of some of the world’s toughest watches. Publicity stunts that involved dropping the watches from iconic tall buildings such as the Eiffel Tower, with a notary confirming that they continued to function after their harsh landing some 300 metres below, helped to bolster this reputation further.

In Wyler Genève’s latest models, a triple protection system includes the Incaflex balance wheel in the movement, an original case design and a unique form of crown protection to offer optimum shock resistance.

The Wyler Genève Chronograph
As a tribute to the pioneering genius of its founder, Wyler Genève will present a limited edition of 3,999 chronographs at Baselworld 2007 featuring the Incaflex balance wheel housed in a contemporary case whose design is worthy of Wyler himself. The watch movement is suspended in the case and cushioned by springs, just as an automobile’s axles are suspended on the chassis by shock absorbers. The movement itself is housed in a titanium case, which is in turn framed in a lightweight but ultra-strong carbon fibre construction. The two-piece case and sapphire crystal back are then screwed on to this assembly in a sandwich-like construction. The result is a sturdy timepiece that offers a unique form of shock absorption.

The design of the Wyler Chronograph draws its inspiration from the automotive world. The crown, for example, comes in the same metal as the case but is covered in grooved rubber to resemble a car tyre. The rubber also offers improved grip compared with a standard metal crown. The chronograph pushers in the form of a car’s foot pedals continue the automobile theme and the rubber strap with its signature “W” pattern also recalls the tread of a tyre. With no concessions allowed in terms of robustness, titanium screws are used to secure the fastening buckle to the strap, which is attached directly to the watch case by screws fed through the case back. Further protection is offered by a crown lock bearing the Wyler name that protects the crown against shocks and must be pulled out on both sides before any adjustments can be made.

The dial is packed with details that set the Wyler Chronograph apart as a high-end timepiece. All its elements are applied – from the outer minute track and chronograph counter ring to the individual Arabic numerals – and match the colour of the case metal. Facetted hands in the corresponding metal with SuperLuminova inserts complete the look and offer excellent clarity.

Even more striking than the watch’s looks is the fact that this exclusive limited edition will be the last Wyler Genève collection to use the Incaflex balance wheel, making it both a candidate for the history books and a must for any collector of fine timepieces.

The Wyler Genève Tourbillon
Connoisseurs of the ultimate in mechanical timepieces – the tourbillon – can look forward to the Wyler Genève Tourbillon, which will be launched at Baselworld 2007. A strictly limited edition of eight watches each in platinum, red gold and titanium will be produced, housed in the same robust case as the Wyler Genève Chronograph. The Wyler Genève Tourbillon is powered by the company’s own personalized tourbillon movement with the tourbillon mechanism on display beneath the dial at 6 o’clock. An elegant symmetry is created above it by a separate GMT sub-dial for reading a second time zone, flanked on either side by a power reserve indicator and the unique Wyler “Trust index” that indicates the charge of the tourbillon mechanism itself and offers an everyday practicality that cannot be found in any other tourbillon watch. Last but not least, each Wyler Genève Tourbillon movement is tested for an entire year before being cased up in the watch.

Watch fans and journalists alike are invited to discover the new world of Wyler Genève timepieces for themselves at the Baselworld watch and jewellery exhibition, from 12-19 April 2007 in Hall 1 at the Basel Exhibition Centre. And for those who cannot wait, the company website at www.wylergeneve.com will soon be offering an avant-premiere of these exciting new products.

THE WYLER GENEVE CHRONOGRAPH



The Wyler Genève watch company will present a limited edition of 3,999 chronographs at Baselworld 2007 that pay tribute – both inside and out – to the pioneering genius of the watchmaker Paul Wyler, who founded the company in 1896. The Wyler Genève Chronograph features a triple protection system consisting of Wyler’s most significant invention, the Incaflex balance wheel, coupled with a contemporary anti-shock case and a form of crown protection that is unique in the world of watchmaking.

The first element in Wyler Genève’s triple protection system is the contemporary case design, which is a masterpiece of miniature engineering. The watch movement itself is ensconced in a titanium case, which is in turn framed in a lightweight but ultra-strong carbon fibre construction. The individual components of the watch case, which is available in 18-carat red gold, platinum, titanium or stainless steel, are then screwed to this central framework, which is cushioned by tiny springs, like a car’s axles are suspended on its chassis by shock absorbers.

Inspired by such automotive parallels, the Wyler Chronograph’s design also takes its cues from the world of the motor car. The crown, for example, comes in the same metal as the case but is covered in grooved rubber to resemble a car tyre. The rubber also offers improved grip compared with a standard metal crown. The chronograph pushers in the form of a car’s foot pedals continue the automobile theme and the rubber strap with its signature “W” pattern also recalls the tread of a tyre. With no concessions allowed in terms of robustness, titanium screws are used to secure the fastening buckle to the strap, which is integrated directly into the watch case and secured by screws fed through the case back. Further protection is offered by the second element in the triple protection system: a unique crown lock bearing the Wyler name that protects the crown against shocks and must be pulled out on both sides before any adjustments can be made.

The dial is packed with details that set the Wyler Chronograph apart as a high-end timepiece. The base, available in black (and silver on the stainless-steel models) is divided into inner and outer zones which have contrasting brushed surfaces. All the elements on the dial are applied to this base – from the outer minute track and chronograph counter ring to the individual Arabic numerals and Wyler name. Facetted hands in the corresponding metal with luminous SuperLuminova tips complete the look and offer excellent clarity. A scratch-resistant sapphire crystal ensures that the watch’s good looks will remain unblemished.

Excellent timekeeping is ensured by a proven self-winding chronograph calibre, which has a 42-hour power reserve and is fitted with the original Wyler Incaflex balance wheel, the third element in the triple protection system. Considered revolutionary at the time of its invention in 1927, Wyler’s Incaflex balance wheel incorporates two flexible curved arms across its diameter that absorb any shocks to the wheel. The central chronograph hand displays elapsed time to 1/4 of a second and is complemented by a small continuous seconds dial at 9 o’clock and a date window at 4 o’clock.

The oscillating weight that captures the movements of the wearer’s wrist to power the watch has a personalised Wyler design in blackened heavy metal – a distinctive look that is enhanced by bevelled edges and apertures drilled into the mass, all of which are rhodium plated.

Even more striking than the watch’s looks is the fact that this exclusive limited edition will be the last Wyler Genève timepiece to use the Incaflex balance wheel, making it both a candidate for the history books and a must for any collector of fine timepieces.

THE WYLER GENEVE CHRONOGRAPH

Continuing in the spirit of company founder Paul Wyler, the Wyler Genève Chronograph offers the ultimate in shock protection in a unique and resolutely sporty design. This timepiece is available in a strictly limited edition of 3,999 pieces in a choice of red gold, platinum, titanium or stainless steel and incorporates a triple protection system that consists of a sprung case, unique crown protector and Wyler’s original shockresistant Incaflex balance wheel in the movement.

The Wyler Genève Chronograph’s original case design involves a sandwich-style construction in which the movement is first encased in a titanium holder that rests in a carbon-fibre frame. The front and back of the case, as well as the rubber strap, are then attached by sprung screws that act as shock absorbers and suspend the movement inside the case. The case and strap therefore form one robust unit and the only remaining area of vulnerability of the watch – its crown – is fully protected by a crown protector on two sliding pins that must be fully retracted before the crown can be operated, thus ensuring that the crown cannot transmit any shocks to the movement.

DIAL
A sporty dial with a touch of luxury: the black base is divided into inner and outer zones with contrasting brushed surfaces. These are separated by the applied counter ring that is secured with screws and includes the date window at 4 o’clock. The luxury finish is completed by individually applied Arabic numerals and an applied Wyler name. Matching skeleton hands with luminescent tips display the hours, minutes and chronograph hours and minutes, whilst red hands are responsible for the central chronograph seconds and continuous seconds.



CASE BACK
The personalised self-winding chronograph movement is visible through the sapphire crystal aperture in the case back. One is immediately drawn to the striking oscillating weight in blackened heavy metal, whose drilled design is yet another feature that alludes to the world of automobiles, recalling drilled aluminium pedals or ventilated disk brakes, for example. The distinctive Incaflex balance wheel design, with its curved flexible arms designed to absorb shocks, can also be seen in the 12 o’clock position. The separate screw-in inlay surrounding the sapphire crystal aperture is engraved with the Wyler logo as well as the unique number for each limited-edition piece and a reminder of the precious materials used in its construction.



THE SPRINGS
Undoubtedly the most intriguing aspect of the Wyler Genève Chronograph, the four visible sprung titanium screws show off the watch’s unique suspension system. The custom-built screws fix the separate case front and back to the carbon fibre middle section in which the movement is suspended in its titanium holder. Thanks to the sapphire crystal apertures surrounding the screws, the whole intricate system can be seen in action as it elegantly absorbs any pressure on the watch movement.

THE STRAP
The Wyler Genève Chronograph’s strap is fixed directly to the case to further increase the robustness of the watch. It is made from durable natural rubber with the signature Wyler “W” pattern and secured to the buckle by ultra-strong titanium pins.

UNIQUE CROWN PROTECTOR
The crown protector on the Wyler Genève Chronograph is unique in the world of watchmaking. It is secured by two pins to protect the crown from shocks and must be retracted on both sides before the crown can be used to adjust the watch. This striking feature is boldly engraved with the Wyler name.

For more info:

PAUL O’NEIL
PR & EVENTS MANAGER
mail to: [email protected]
MONTRES WYLER SA GENEVE
RUE DE MOILLEBEAU 58 | 1209 GENF – SCHWEIZ
T +41(0)22 365 68 68 | F +41(0)22 365 68 69 | wylergeneve.com
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