I am just really starting my watch collection and stumbled across Doxa about a month ago. I have been studying Doxa and it's following for several weeks now. I must say, I love the fact that the company appears to be grounded in their brand and, so far, hasn't diluted it's brand by offering a line for every consumer enthusiast (sea, air, land, etc.). I really like the fact that Doxa is focused on divers. But, here's the catch, I am NOT a diver. I love the water and would love to have a reliable watch that I can dress up or down. Question, do you "diver enthusiast" see any problem with us non-divers sporting a Doxa? I think it would look good on the sandy beaches or in the board room. Any advice is appreciated.