I suspect this isn't all that new, but I just discovered that Amazon has feature where you can snap a photo on your camera phone and then submit the photo. Amazon claims it can thenl locate the object you've photographed and "remember" it for you to purchase later.
In an effort to push this feature to the limit, I decided to photograph something I knew Amazon does not sell--specifically my Sub 1000T Pro--to see what would happen. Check out this link. I'm sure the folks at Doxa will be thrilled to know that Amazon thinks the 1000T Pro is a $50 pink, woman's watch!
Guess this new "Amazon remembers" feature still has a few kinks, huh?