New member with many questions
I've been a watch collector for a while now and have always justified my watch purchases (especially as I buy all of them used). So I'm wondering why in the world would the new sub5000 cost 3k?
Does Doxa even have its own manufacturing facilities? I got the impression that like many small brands most if not all of the watch is outsourced.
Say I list the sub5000's major components and what it costs Doxa to make:
Movement (is this the cosc grade? any embellishment on the 2892?): 200USD
Dial and hands:100USD
(these prices are taken from prices that third party swiss and german makers not entirely accurate but in the range)
The total cost is less than a third of what DOXA charges? I mean is there a service center for Doxa? (I'm not talking about sales rep...but craftsmen that stand behind Doxa?)
PLus, Doxa charges its full price to customers. (not like other watch brands who sell through dealers)
Lets compare to the Omega PO:
I would give it around the same cost, but considering that instead of a base movement Omega's 2500 has bidirectional winding, jewels for the mainspring and the free sprung coaxial escapement. That said, the approx 900 I quoted for omega includes costs for the advertising that Omega does as well as its manufacture (they employ 900 and have one of the largest watch facilities). Plust, they sell their watches to dealers to around 50% of the MSRP!!! So they charge 1500, for the PO. (dealers eat the other half, but that's what it takes for any luxury item) I realize there are Omega boutique, but the amount of dealers is far more.
So what am I missing?