This is a thread I did not want to create in the first place but I felt that I had to.
So where should I begin? This is my first "serious" watch. I ordered a marine 36mm with roman numerals with the hand-wound movement (2804-2) from Stowa. I decided to purchase the hand-wound version because I did like the look of it on their website and I liked the fact that there would not be a rotor that disturbs me while observing all the fine details on the movement. I fell in love with the balance wheel, the perlage finish and basically the whole movement and the way it looked so I decided that all the "bells and whistles" would be worth the extra 150€ that it would cost me. Me being a bit naïve I also fell for the "you get what you pay for" dilemma, so obviously I thought I would get something great, I spent 150€ extra so that should be the case, right?
So since this was my first watch I was a bit green/new on the subject of watches and grades of ETA movements but I came to realize that people used terms such as "top-grade", "Elaboré-grade" etc, I did not know the hierarchy of those I just knew that there were different grades of the movement and since Stowa explicitly tell the customers that the automatic version is in both top finish and the top grade (for 130€ extra) and also suggest that you can upgrade to the 2804-2 hand-wound version for 150€ you might believe that you will get the best possible movement that they can get, because it's the most costly alternative within that watch model. So I later came to realize that the grade of the movement was elaboré and that the standard of that one is not as good as the top-grade one. I had to email them and ask to find this information it's not clearly stated when you select the hand-wound movement that it is of lower quality.
So now I have bought something that is of less quality for 20€ more than the cheaper alternative that is better on paper. But I still liked the fact that I could see the beautiful movement without a rotor, and I've also heard that Stowa regulate their ETA movements so I still didn't really care since I am sure that I would not notice the difference anyway. I was so hooked on the appearance of the movement so I didn't really care that much of it being a little bit inferior in the timekeeping aspect compared to the top-grade automatic one.
After reading a bit more on this forum I found out that they have had old pictures of their watches before, something about their regulators used to have screw adjustment and now they don't. That kinda scared me and made me write an email to Stowa asking them if their movement pictures on their website is a true representation of the movement or if they had changed anything on it. Turns out that the beautiful movement I fell in love with was an old picture and they sent me a picture of the new one to my mail and they had basically changed everything. The balance wheel was replaced with an uglier one, they added extra text to one of the bridges, the pearl finish was gone the only thing that was left was basically the blued screws honestly it looked dull and depressing compared to the picture they advertise with on their website. So now I am in the process of emailing back and forth with them hoping to find a solution. So don't trust the images on their website they might be outdated or false in some way. Also, their FAQ says that the 2804-2 comes with the pearl finish on the movement but it does not.
How are customers supposed to know what they are purchasing if all information is either false or outdated somehow?
Old Pic (the one they use to advertise their hand-wound movement on the website)
This is the new one you will actually get (totally different). This pic was emailed to me from the support. (as you can see, no perlage finish, totally different balance wheel etc etc)
I think it's called false marketing..