I thought I'd start up a new thread to give some feedback on the planned re-introduction of Durowe as a movement manufacturer.
I went to the website that Jörg Schauer linked to in his post. Looking at the two photos that show work on a Durowe movement, it got me to thinking.
First of all, the only way to really compete against ETA is to be better than they are. Not so much better in productivity - I don't think that Jörg wants to make millions of movements (yet!) - but rather better in basic concepts and better in terms of performance, but without getting into the realm of becoming too esoteric and too much horological finesse without real performance gains.
What do I mean by this?
Well, rather than try to come up with a completely new calibre, I think it'd be a good idea - at least with the limited knowledge of watchmaking that I have - to start with the best of the old Durowe designs and improve on them significantly. Advanced technologies such as DLC could be used for improving the gear train's friction coefficients to increase mainspring efficiency, and a DLC coating on the escapement would help reduce friction as well, reducing a critical lubrication point.
A personal favorite of mine would be to update a large-balance-wheel, slow-beat movement to be a higher-beat movement (not necessarily 36'000 or even 28'800, but up there nonetheless) without reducing the size of the balance wheel while keeping energy usage under control: while this would be difficult, it'd be a different direction.
Another idea is finishing the movement: a Durowe movement should be instantly identifiable as such, and this is where either anodization or PVD of bridges, etc., could be used to clearly generate a high-tech look that would send the message that there is a new manufacture in town.
The same could be said for case design for any first Durowe watch under that name: an advanced finish, such as teflon or other coatings, could be very attractive and sets the watch apart from most other makers.
What we don't need, I think, is to reinvent the wheel: we don't need a 2824 clone, nor do we need a 7750 clone. Too much competition and too much of the same movement everywhere would mean that Durowe would be just another movement maker. Keep the tradition of Durowe alive, but with modern technology.
I'm looking forward to whatever Durowe brings out!