For what it's worth as a customer soon to buy an Antea, I really love the idea of sustainability and locally sourced materials, and on that rarely does anybody, least alone watch enthusiasts, store their watches in the original packaging, so a scale back on materials makes sense, and I'd go one step further and say because of the aforementioned reason, the only problem I have with this new box is that it is too big and bulky - will take up too much room on a shelf or in the cupboard where it will end up unless the watch is sold on with 'original box and papers, which is the only reason anyone keeps the box in the first place. My favourite watch packaging came from Nomos - simple, elegant, watch sized, not too much. Look at the watch boxes used in the 30s through to the 60s: long 'pencil box' style cases. What more do you need? A return to that is what id like to see - I hate these great big multilayered boxes that watches come in these days - it's a watch, not a power tool, but some people enjoy the packaging as much (if not more in some cases!) as the watch itself.
Last edited by whifferdill; August 2nd, 2017 at 22:35.
Minutes are the Milestones of Aviation - Fred, in 'Fools and Birds Fly'
It seems like such a double-edged sword being a micro brand rockstar like Stowa these days. Having lots of fanatical consumers as a foundation is a definite plus, but then you must face the sandstorm of criticism when you change something as simple and trivial as the packaging.
Personally, I think it's cool that the owner of a company even bothers to make an occasional appearance on the official forum to let his most ardent customers in on the latest news. Makes me feel appreciated as a customer, not cheated because he went and changed the box on me.
I have a MABLE coming any day, and I think I just might keep the box out on the mantle for a while to more fully enjoy the complete Stowa experience. :)
WATCHES OF ADMIRATION
A. LANGE & SOHNE HENTSCHEL HAMBURG DAMASKO
UTS MUNCHEN Glashuette ORIGINAL LEHMANN
NOMOS GLASHUETTE MORITZ GROSSMANN BENZINGER
temPtion D. DORNBLUETH & SOHNE JUNGHANS
WATCHES CURRENTLY OUT OF THE SAFE IN ROTATION
Glashuette Original Senator Observer, JLC MUT
UTS 2000m, Seiko SKX009J
Damasko DS30, Laco Paderborn, Archimede A Dial Flieger, Hamilton Field Khaki, Marathon General Purpose Mechanical,
Citizen Avion Solar Chronograph
Muhle 29er Big
24 watches & holding steady.
I preferred the old logo much more ..
I don't care for the old Stowa box, nor do.I particularly like the new one. If Laco can provide a part of the buying experience that compares favourably to Stowa then it's worth mentioning that in the discussion :)
To be frank. I now have 10 steel box kept inside the cabinet and have really no use for them except keeping them in case that I need to sell my watch (which unlikely but never say never) the new box will not solve this spacing problem either. Nomos actually done it better and more space saving. Just saying. But I welcome the change.
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Some of my fairly expensive Seikos( MM300, SBBN013 ) simply come with nice cardboard boxes , but the branding , colour scheme and little splashes of yellow felt like material make them feel good enough and they aren't particularly bulky. I do think that that they are well designed however, with enough attention to detail to feel like quality packaging, and in keeping with the mood of the watches in that productline.
At the end of the day a box is a box , but if you look at Stowa watches and the experience of purchasing from them which is usually excellent the box is the least impressive part. I admire the effort to improve this and will reserve further judgment until I see one in person and for now give the benefit of the doubt that it is indeed nicer than the old packaging.
Last edited by boemher; August 9th, 2017 at 22:41.
It's funny. One of the things I was most excited about when I got my new Omega Speedmaster was the box and accessories that it comes with. However, once I got the watch out of the box and oogled it for a few minutes, I packed it all up and put it on the top shelf of my closet where it's sat closed up for the last year. So, I agree with some of the other recent posters, I support a simpler, more sustainable box, especially if it saves a few bucks on the price of the watch.
Once loved, now rarely seen:
Sorry, I like the old box better.
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