New STOWA Box >> Official STOWA Information ;)
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  1. #1
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    New STOWA Box >> Official STOWA Information ;)

    Hello everybody,

    like always i was waiting a few days to hear some reactions to our new STOWA Box which we have launched together with the 90th anniversary models.

    And also like always: there is a story behind the new Box:

    We never do something without inspiration and deeper meanings!

    This is one reason why we have the STOWA claim: beautiful. good. true.

    The new STOWA box has a story which goes back more than 2 years.

    I discussed this matter together with Mr.Hartmut Esslinger (founder of frog design and the inventor of the Apple design language) a long time ago, because our existing (and still nice) box is usual looking and we want to create something new, more sustainable and maybe better related to the STOWA watches and story.

    One important matter was: We want to produce it regional - because we have here one of the best Forest (BLACK FOREST) and a wood industrie which is very high performed.

    After a break in development (i was on a point i couldn´t solve a problem which makes the box to expensive and to difficult to produce) i found now a solution last winter.
    (sometimes you have to stop to work on things which you couldn´t find the perfect solution just in time - maybe after a while and a break you have a different distance to the product and with this new view new ideas are coming)

    And together with the idea to make some limited Editions for the 90th anniversary i thought it would be great to bring the box with this special watches to the customers.

    Here is the explanation/story of the new Box - i love it , but it will be like always: You never can satisfy everybodies taste

    __________________________________________________ _

    Besides the new look, the case also has a history and symbolism.


    It was not only our desire to create a case with its own unmistakable design language, also important for us was to have produced it locally.


    This was also the biggest challenge: individuality, sustainable raw materials and regional production at an affordable price.


    Finally, however, we managed to find a specialist in the Black Forest, who now produces the new STOWA case for us by using state-of-the-art machines and diligent craftsmen.



    To symbolism.
    In addition to its simple design the corpus of the case has four solid corners of beech wood from the local Black Forest.

    These four corners symbolize the four pillars of the STOWA spirits and STOWA success.

    Following the requirement of our logo the first three corners stand for the values of our claim: beautiful. good. true.


    The fourth pillar is dedicated to thelocation Black Forest, which is an equally important factor for us.



    The Black Forest as a region of the STOWA foundation and still production site has always been and will always be an important factor because of its numerous well-trained and motivated employees.

    The silence of the local forests gives all employees many possibilities to regain the neccessary power they need for their effort to the benefit of STOWA.



    Thus the four pillars of the company : beautiful. good. true. Black Forest can now also symbolically be found in the case.
    __________________________________________________ _________________________________________________

    Inside the box (under the felt) we have space for the guarantee card and a second strap ;)



    Gladly we offer the case now for all limited Editions and after we have optimized and enlarged the production - we will offer it also for the serial watches (but you can choose the existing or for a additional price you can get the new wooden box (at least till our stock of exitig boxes are empty;)). Of course the regional produced box has a different price than the existing, but we think it is worth the more costs.

    Bye for now

    Jörg Schauer




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  2. #2
    Member flappylove's Avatar
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    Re: New STOWA Box >> Official STOWA Information ;)

    I like the utilitarian and simple concept of the box, it looks pretty good, certainly an improvement on the metal box.
    I don't like unnecessary gratuity, so for me the simple materials and purposeful design is appealing. I also love the fact that it is a perfect transporter (I could throw my watch out of the window and trust it would be fine inside this box.)
    I don't need all the 'four pillars' marketing waffle to be convinced it is a nicely designed package.
    My only issue is this, could you not have made it a little smaller? It is an enormous box for such a little watch.
    Last edited by flappylove; May 20th, 2017 at 22:27.

  3. #3
    Member omeglycine's Avatar
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    Re: New STOWA Box >> Official STOWA Information ;)

    I think I will have to see it in person, which thankfully I will be able to in a few months when my MABLE arrives :)

    I have always enjoyed the current case, which I also thinks compliments my Prodiver nicely.

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  5. #4
    Member Leonine's Avatar
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    Re: New STOWA Box >> Official STOWA Information ;)

    The lid top looks exceptionally plain, but rest is nice. Maybe an imprinted logo would go a long way.
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  6. #5
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    Re: New STOWA Box >> Official STOWA Information ;)

    Well, I do not see any real deeper meanings behind the design of the box. But I can say, that I really like the new design. Far from the extremely boring look of the previously used metal box.

  7. #6
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    Re: New STOWA Box >> Official STOWA Information ;)

    A few months for the Marine Blue? I thought they were to be ready May/June? Oh, and I like the new box.

    Quote Originally Posted by omeglycine View Post
    I think I will have to see it in person, which thankfully I will be able to in a few months when my MABLE arrives :)

    I have always enjoyed the current case, which I also thinks compliments my Prodiver nicely.

  8. #7
    Member ads75's Avatar
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    Re: New STOWA Box >> Official STOWA Information ;)

    Quote Originally Posted by Leonine View Post
    The lid top looks exceptionally plain, but rest is nice. Maybe an imprinted logo would go a long way.
    I agree, not having held one in person does look a bit plain. A "burned in" logo, or perhaps a case/dial etching of the enclosed watch, might break it up a bit.

    But I have no idea how much that would add to the price. And at the end of the day, I never bought a watch for the case. Heck, most of the cases just go in a drawer somewhere and take up room.

  9. #8
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    Re: New STOWA Box >> Official STOWA Information ;)

    I would rather like to have a specially designed anniversary LE watch (not just changing the lume color or dial color on old models).
    If Stowa make a newly designed watch for the anniversary, I will buy it even if it comes with the old metal box.

    Please, newly designed watch, not newly designed box.
    2nd-second and logan2z like this.

  10. #9
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    Re: New STOWA Box >> Official STOWA Information ;)

    Quote Originally Posted by Leonine View Post
    The lid top looks exceptionally plain, but rest is nice. Maybe an imprinted logo would go a long way.
    True i agree with that.

  11. #10
    Member CM HUNTER's Avatar
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    Re: New STOWA Box >> Official STOWA Information ;)

    Meh, just another reason to raise prices afaic. At least for now, this box is an option and not mandatory. But it sounds like that won't be the case forever.

    I used to look towards Stowa as one of the go-to German brands for offering real value. Over the 6 years I've been involved in this community, I've seen the brand go steadily against that vfm trend. The competition has had no problem in staying steady. I guess sourcing costs is the reason. There's something to be said for having the plus of being able to control costs by having actual in-house manufacturing capabilities.
    Last edited by CM HUNTER; May 21st, 2017 at 04:25.
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