like always i was waiting a few days to hear some reactions to our new STOWA Box which we have launched together with the 90th anniversary models.
And also like always: there is a story behind the new Box:
We never do something without inspiration and deeper meanings!
This is one reason why we have the STOWA claim: beautiful. good. true.
The new STOWA box has a story which goes back more than 2 years.
I discussed this matter together with Mr.Hartmut Esslinger (founder of frog design and the inventor of the Apple design language) a long time ago, because our existing (and still nice) box is usual looking and we want to create something new, more sustainable and maybe better related to the STOWA watches and story.
One important matter was: We want to produce it regional - because we have here one of the best Forest (BLACK FOREST) and a wood industrie which is very high performed.
After a break in development (i was on a point i couldn´t solve a problem which makes the box to expensive and to difficult to produce) i found now a solution last winter.
(sometimes you have to stop to work on things which you couldn´t find the perfect solution just in time - maybe after a while and a break you have a different distance to the product and with this new view new ideas are coming)
And together with the idea to make some limited Editions for the 90th anniversary i thought it would be great to bring the box with this special watches to the customers.
Here is the explanation/story of the new Box - i love it , but it will be like always: You never can satisfy everybodies taste
Besides the new look, the case also has a history and symbolism.
It was not only our desire to create a case with its own unmistakable design language, also important for us was to have produced it locally.
This was also the biggest challenge: individuality, sustainable raw materials and regional production at an affordable price.
Finally, however, we managed to find a specialist in the Black Forest, who now produces the new STOWA case for us by using state-of-the-art machines and diligent craftsmen.
In addition to its simple design the corpus of the case has four solid corners of beech wood from the local Black Forest.
These four corners symbolize the four pillars of the STOWA spirits and STOWA success.
Following the requirement of our logo the first three corners stand for the values of our claim: beautiful. good. true.
The fourth pillar is dedicated to thelocation Black Forest, which is an equally important factor for us.
The Black Forest as a region of the STOWA foundation and still production site has always been and will always be an important factor because of its numerous well-trained and motivated employees.
The silence of the local forests gives all employees many possibilities to regain the neccessary power they need for their effort to the benefit of STOWA.
Thus the four pillars of the company : beautiful. good. true. Black Forest can now also symbolically be found in the case.
Inside the box (under the felt) we have space for the guarantee card and a second strap ;)
Gladly we offer the case now for all limited Editions and after we have optimized and enlarged the production - we will offer it also for the serial watches (but you can choose the existing or for a additional price you can get the new wooden box (at least till our stock of exitig boxes are empty;)). Of course the regional produced box has a different price than the existing, but we think it is worth the more costs.
Bye for now